Salary: Depending on Experience

Homes for Students is the UK’s largest independent provider of student accommodation. We are seeking a Head of New Property Sales & Marketing to join our Sales team, working 40 hours per week, 9:00am–5:30pm Monday–Friday (field-based).

Role Overview

This senior role is responsible for the sales and marketing performance of new build and onboarding operational properties. The post holder will create and deliver strategies that drive enquiry generation, bookings, and occupancy during the mobilisation and lease-up stages prior to opening, as well as support newly onboarded operational properties that may require optimisation or repositioning.

The role leads a specialist sales and marketing team focused on mobilising properties, supported by the wider marketing department where required. The team manages all commercial launch activity from pre-onboarding and marketing preparation through to full occupancy, before transitioning properties into BAU sales, marketing, and operational teams.

Client and stakeholder management is central to the role, requiring clear, professional communication and strong relationship management to ensure successful property launches and sustained performance.

Reporting to the Revenue & Lettings Director, the Head of New Property Sales & Marketing leads geographically dispersed Sales Managers and a Marketing Manager with their team, acting as the senior escalation point for mobilising property performance.

Key Accountabilities

Strategic Leadership & Commercial Ownership

Lead the new property sales and marketing function, developing strategies for the successful launch of new and onboarding properties.
Own enquiry generation, conversion performance, and occupancy delivery from pre-launch to full occupancy.
Deliver sales and marketing plans, KPIs, and performance frameworks aligned with business objectives and occupancy targets.
Ensure the launch model is scalable and replicable to support a growing national pipeline.
Contribute to wider commercial strategies and margin improvement initiatives.

Mobilisation & Launch Delivery

Oversee mobilisation of new build and onboarding properties, ensuring a smooth transition to stabilised operations.
Implement consistent launch frameworks while adapting to local market conditions, university catchments, and asset-specific requirements.
Maintain robust standard operating procedures, aligned with internal controls and compliance.
Improve efficiency through process optimisation, automation, and effective use of CRM and marketing technologies.

Marketing Strategy & Brand Delivery

Define the student-facing brand and marketing proposition for each new property launch.
Deliver integrated campaigns across digital, social media, out-of-home, activations, and partnerships to generate demand and bookings.
Use market data, competitor insights, resident feedback, and campaign analytics to continuously improve marketing effectiveness.

Team Leadership & Performance

Lead, coach, and develop a high-performing team of Sales and Marketing Managers and Executives.
Foster a culture of accountability, collaboration, and commercial focus.
Act as the senior escalation point for mobilisation performance.
Provide clear performance reporting to the Revenue & Lettings Director, Executive Team, and clients.

Client & Stakeholder Management

Act as the senior sales and marketing contact for clients during mobilisation and lease-up phases.
Build strong relationships with landlord clients through transparent reporting and clear strategies to achieve full occupancy.
Ensure contractual sales and marketing commitments are delivered and manage escalations when required.
Represent the business at internal, sector, and client events.
Demonstrate leadership aligned with company values and commitments to diversity and inclusion.

Skills, Experience & Capabilities

Proven success in a senior sales and marketing role within PBSA, residential property, build-to-rent, or a similar sector.
Experience delivering multi-property sales and marketing campaigns from pre-launch to stabilisation.
Strong leadership track record managing and developing teams in fast-paced, target-driven environments.
Experience working with third-party clients or institutional landlords, with accountability for reporting and performance.
Consistent delivery of occupancy and revenue targets within defined budgets and timescales.
Deep understanding of the student marketing ecosystem, including digital channels, paid media, social media, events, partnerships, and activations.
Expertise across the full demand lifecycle: lead generation, enquiry management, conversion optimisation, and bookings.
Strong commercial mindset with focus on occupancy, revenue, and marketing ROI.
Highly data-literate, able to interpret market intelligence and campaign analytics to inform decisions.
Working knowledge of CRM systems, marketing technology platforms, and reporting tools.
Good understanding of the UK student accommodation market, booking cycles, and student behaviour.
Highly organised with strong project management skills and the ability to manage multiple concurrent property launches.
Entrepreneurial, proactive, adaptable, and results-driven.

The post holder may occasionally be required to support additional business activities in line with the needs of the role.

What’s on Offer

25 days annual leave plus bank holidays
Birthday leave
Cycle to Work scheme
Retail discount programme
Two paid charity days per year

If you have the skills, experience, and ambition to lead successful property launches and drive occupancy performance, we would love to hear from you.