Purpose of the role

We are seeking a creative, organised and insight-driven Senior International Marketing Executive to support the delivery of our global marketing strategy across key international markets, including APAC (Asia-Pacific, inc China), MENA (Middle East and North Africa) and SSA (Sub-Saharan Africa).

A key part of this role is delivering effective marketing activity for China. The successful candidate must demonstrate strong knowledge of Chinese digital ecosystems. This role plays a central part in planning and executing international campaigns, guiding content and messaging, managing partnerships and supporting activity that drives awareness, engagement and enquiries from international and postgraduate students in a variety of accommodation types.

Major Duties

• Lead on planning and delivery of international marketing content and lead campaigns across social media, email, digital, and offline activities targeting multiple regions.

• Develop and adapt content suitable for Chinese audiences across WeChat, RED, Weibo, Bilibili and Douyin, ensuring platform-appropriate communication styles.

• Support strategy development by contributing market insights and international student behaviour research.

• Review and translate content between English and Chinese to ensure accuracy, cultural relevance and brand consistency.

• Coordinate campaign timelines, tasks and project deliverables to ensure activity is delivered on time.

• Shape and review content for international audiences, ensuring quality and consistency across channels.

• Support the creation of marketing collateral including digital assets, email communications and promotional materials.

• Collaborate with international agents, partners and creators to support global visibility and brand alignment.

• Work with internal teams to ensure marketing activity supports occupancy goals.

• Track and report campaign performance, identifying trends and opportunities for improvement.

• Monitor global and China-specific student market trends and competitor activity and provide recommendations.

• Support development of briefs for design, content and campaign work.

• Assist in the organisation of offline events relevant to Chinese and international audiences, providing cultural understanding of different markets.

• Maintain accurate documentation for campaign activity and reporting.

Skills

• Excellent written English and Chinese communication skills.

• Ability to translate and adapt content from English to Chinese with accuracy, tone consistency and cultural sensitivity.

• Strong understanding of Chinese social media platforms including WeChat, Weibo, Xiaohongshu (RED), Bilibili and Douyin.

• Strong organisational and project management skills.

• Ability to interpret data and trends to support decision making.

• Good communication and presentation skills.

• Ability to manage multiple deadlines and prioritise tasks effectively.

• Ability to work collaboratively with cross functional teams.

• Confidence working independently and taking initiative.

• Good working knowledge of Microsoft Office Suite.

Personal Qualities

• A positive, can-do attitude with a proactive approach to work.

• Self-motivated and able to work with minimum guidance.

• Strong cultural awareness and sensitivity when working with Chinese and international audiences.

• High attention to detail and commitment to quality.

• Willingness to learn and adapt to changing requirements.

• Strong interpersonal skills and confidence communicating with stakeholders.

• A sense of ownership and pride in delivering high standards.

Experience and Qualifications

Essential

• 2-3 years of working in marketing with responsibility for campaign delivery.

• Experience working with international audiences or markets.

• Strong communication skills written and verbal.

• Strong understanding of Chinese social media platforms including WeChat, RED, Weibo, Bilibili & Douyin.

• Fluency in Mandarin (written and spoken), essential for managing Chinese market content and communication.

• Experience interpreting marketing insights or customer behaviour.

• Evidence of working to deadlines and managing multiple tasks.

Desirable

• Experience in higher education, PBSA, hospitality or the studying abroad sector.

• Experience engaging with international agents or partners.

• Educated to degree level in Marketing, Communications or a related field.

• Experience working with creators or agencies.

• Familiarity with international student recruitment cycles.

Now, what’s in it for you!

• 25 days annual leave plus bank holidays & extra day for your birthday too!

• Additional annual leave for long service

• Just Eat for Business - we love a regular takeaway!

• Dedicated employee portal with tons of discounts

• Free Eye Tests

• Employee Assistance Programme

• Employee of the Month Scheme with 3 monthly winners

• Pension Scheme

• Cycle to Work Scheme

• Electric/Hybrid Car Scheme

For Homes for Students to work effectively, you may be required to assist with other areas of work and therefore, you should be prepared to undertake other duties appropriate to the post, as delegated by your line manager. Homes for Students operates over 50,000 beds across the UK and Ireland some travelling may be required with the role.

Homes for Students is an equal opportunity employer and a member of Inclusive Employers. We are able to grow and learn better together with a diverse team of employees, so we encourage applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require.

If this sounds like the role for you and you have the skills, knowledge and experience required, we would love to hear from you!